Foreign chrematonyms in Romania: a sign of globalisation?
Names of institutions (organisations, corporations, restaurants, pubs etc.) or things in the field of culture, commerce, politics or economics are closely related to the pragmatic dimensions of the message transmitted. These names are labelled as chrematonyms. Some of them are used in a culture, but related to another. They can influence people to react in a particular way, especially in the age of globalisation.
We will focus on foreign (mainly English) chrematonyms in Romania, analysing whether they represent a sign of globalisation. We will also analyse why foreign chrematonyms have gained an intensive and pervasive meaning in the Romanian society.
Keywords: chrematonyms, globalisation, culture, pragmatic dimensions
1. «Les chrématonymes composent une troisième catégorie onymique majeure qui englobe les noms propres ou expressions propriales de diverses natures formelles, variant d’un simple élément lexical ou paralexical, par des compositions néologiques, jusqu’aux formes syntagmatiques ou phrasématiques, désignant les référents matériels et non matériels créés intentionnellement par l’homme: entre autre les noms des produits ou des marques de caractère commercial (p.ex. Nutella, Kodak, IKEA), des objets artistiques et médiatiques (les titres des ouevres artistiques, les noms d’Internet, p.ex. Guernica, Skape, gmail.com), des corporations et groupes sociaux (p.ex. les noms des partis politiques, comme fr. Alternative Libérale AL, pl. Platforma Obywatelska PO, amér. Peace and Freedom Parti, it. i Popolari di Italia Domani), des actions consistant en une idée inscrite dans des plans traditionnels ou occasionnels de la civilisation humaine (p.ex. Pâques, Journée mondiale du don du sang, cHoRéDaNsE et LoIsIr, EURO 2012) » (Galkowski, the presentation La nature idiosyncrasique des chrématonymes held at the XXIV ICOS International Congress of Onomastic Sciences. Names in Daily Life, section 2, 5-9 September, 2011)
2. “Les Toulouse Lautrecs descind din familii aristocrate. Ei au copilărit pe pijişi verzi şi întinse în faţa castelului şi au crescut cu sunetul cornurilor de vânătoare şi mirosul parfumurilor de contesă rumenă în obraji. Deşi predestinaţi studiului academic şi educaţiei alese, viaţa i-a aruncat în păturile cele mai cârpite ale societăţii. Influenţaţi iniţial de René Pricetau şi John Lewis Brown ei şi-au găsit drumul în mijlocul boemei rebele. Sunt obişnuiţi ai localurilor de noapte, sunt pasionaţi de femei, absint si opium, scuipă în microfoane […].” (http://www.facebook.com/pages/Toulouse-Lautrec/275500169642?sk=info, 7th of October 2011).
3. „un nume care să exprime ideea de spirit liber în toate sensurile ei, aşa că Amsterdams a venit de la sine. Iar The a apărut firesc, să se ştie că suntem acei amsterdami… Singurii!” (http://ro.wikipedia.org/wiki/The_Amsterdams, 8th of October 2011).
4. ‘mais qu’il s’agisse d’interactions entre particules ou d’interactions entre sujets, on a toujours affaire à un système d’influences mutuelles, ou bien encore à une action conjointe’ (Kerbrat-Orecchioni, 2005: 9)
Corpus
1. http://www.facebook.com/pages/Toulouse-Lautrec/275500169642?sk=info, 7th of October 2011.
2. http://ro.wikipedia.org/wiki/The_Amsterdams, 8th of October 2011.
3. http://spunesitu.adevarul.ro/Cultura/Interviuri/Interviu-cu-Dan-Byron-%E2%80%9CA-fost-odataca-niciodata-un-tanar-rebel-si-talentat—-8757, 9th of October, 2011.
4. http://www.cluj4all.com/adrese/cultura,1/centreculturale, 8/, 10th of October, 2011.
5. http://flipflop.ro/home/2011/09/29/egretta-vsgrimus-%E2%80%93-ca-de-la-pasare-la-pasare/, 16th of October 2011.
